Hemel Storm, established in 2010, is a semi-professional basketball club based in Hemel Hempstead, Hertfordshire. The club competes in NBL Division 1 for men and Division 2 for women. The club provides family-oriented sporting entertainment and fostering youth participation in the local basketball community. Managed entirely by dedicated volunteers, Hemel Storm has a rich history of success, including multiple national titles.

We are always looking for new and innovative solutions that align with the limited voluntary resources the club. Working with TeamSportz is a game changer for players, coaches and even more importantly our fans.

Tony Humphrey

Chairman, Hemel Storm

From our first interactions with TeamSportz, we immediately knew we had found a new partner that aligned with our values of how to conduct ourselves individually, and as club.

Michael Darlow

Coach, Hemel Storm

We’re excited to be using TeamSportz to enhance our game preparation and player development. The ability to record in HD, code games the same night, and share player-specific clips directly with our team is a game-changer. It’s a platform built for growth, with custom tagging, coach-player interaction, and regular updates that keep us ahead.

Tom Frederick

Assistant Coach, Hemel Storm Women’s Team

Teamsportz has been a great addition to our team and I would recommend them to any organisation.

Teamsportz does the live stream for all of our games from a single phone, and auto upload onto the platform giving us instant in game analysis capabilities.

Jake Rothauge

Coach, Hemel Storm Men’s Team

Club's challenges

Despite their on-court success, Hemel Storm faced challenges in efficiently recording and analyzing games to provide actionable insights for coaches and players, offering data-driven feedback to enhance player development, and meeting fans' growing demand for game footage, live streaming, and highlights.

Game analysis: Efficiently recording and analysing games to provide coaches and players with actionable insights.
Player development: Offering players data/video driven detailed feedback to understand their strengths and areas for improvement.
Fan engagement: Meeting the growing demand from fans for access to game footage, live streaming, and highlights

Create instant highlights using just a phone

The professionalism of on-court delivery for both our men and women’s sides has enhanced drastically thanks to the work-ethic and incredible performance analysis capabilities of both the technology and people behind TeamSportz.

Michael Darlow

Coach, Hemel Storm

The solution

In the 2023/24 season, Hemel Storm partnered with TeamSportz, an AI-driven sports platform designed to elevate grassroots and semi-professional sports in the UK. With clients such as London Youth Games, Basketball England and Nottingham Trent University, TeamSportz offers a suite of solutions, including digital scoresheets, video recording and analysis tools that simplify and reduce processes for recording, analysing, clipping, and streaming videos.

Operationalise video recording and streaming

Implement a streamline video recording of games and develop all-in-one streaming solution to broadcast games to a wider audience in the club's own Youtube channel.

Provide ready made analysis for coaches

Breakdown the video into all its metrics as video clips both standard basketball stats and custom themes the coaches are looking to improve - custom tags.

Create video insights and reels for review

Develop video highlights and clips for use during training sessions, aiding players in understanding their performance metrics and coaches with review sessions.

Conclusion

The collaboration between Hemel Storm and TeamSportz exemplifies how technological innovation can address the unique challenges faced by most basketball clubs in the UK. By leveraging TeamSportz's comprehensive platform, Hemel Storm not only enhanced its operational efficiency and player development but also significantly boosted fan engagement, contributing to the growth and professionalisation of basketball in the UK.

Working with TeamSportz is a game changer because we now have a single source capability for our videos, clips that are used by our players, coaches and even more importantly content for our marketing needs - which in turn supports and gives a return for our sponsors. It is essential that having control of our club assets is the first step to better engage with our followers and we look forward to working with TeamSportz and leading by example in this important area.